Google Quietly Updates Privacy Policy to Let Gmail and Photos Data Feed Ads

Google’s privacy policy change, effective Oct. 16, creates an exception to its long-standing pledge by allowing data from connected Gmail, Drive and Photos accounts to personalize advertising through its Personal Intelligence AI features. The prior pledge had kept that connected-service information outside ad personalization. Under the updated policy, those services can supply data for tailoring ads. Personal Intelligence refers to Google’s AI features that use connected data for that ad personalization.