Coinbase CEO Brian Armstrong and 2 Insiders File to Sell Up to $2B in Stock

Coinbase CEO Brian Armstrong, board member Frederick Ernest Ehrsam III and president and chief operating officer Emilie Choi filed with the SEC Rule 10b5-1 plans, which let insiders schedule share sales in advance, covering up to 13.59 million Class A shares. At the October 29 closing price of $160.59, the shares had a notional value of about $2.18 billion. Armstrong’s plan, adopted August 12, covers up to 8.1 million shares tied to vested options and runs from about November 16, 2026, to October 22, 2027. Ehrsam’s September 4 plan covers up to 3.8 million shares from December 7, 2026, to June 7, 2027, while Choi’s covers just over 1.5 million shares from January 4 through December 31, 2027.